6 Things To Optimize Your
Google Business Profile (GBP)
Google My Business (GMB) now called Google Business Profile (GBP)
#1 Create
Start by creating (or claiming) your Google Business Profile (GBP) (former Google My Business) listing and go you through the verification process with a Postcard or phone call from Google. Avoid like the Plague creating a duplicate listing.
#2 Optimize
Next make sure every option in your profile is completely filled out with the correct NAP (name, address, phone number), category(s), hours, services (you can add your own) and make sure you add a description.
#3 Creatives
You need to continuously add new images and videos. Include images of your business, your work, your products, any and everything to do that will with your services to help prospective clients know your business and Google will promote these.
#4 Posts
Create Google Business Profile Posts to promote your services, specials you are having, products, and notices with images. Upload images, write good content, and watch as Google shows your post in the search so you can get found and watch your phone start ringing!
#5 Q&A
Respond to new questions and manage answers to existing questions to ensure accuracy about your business. Monitor this regularly and always add FAQs to your profile listing.
#6 Reviews
Use Google’s review link to send to your clients to increase review scores and dominate your competition. 70% of people looking for a business look at the reviews to gain trust to do business with you. Always respond to reviews when you get them, both positive and negative, and always be courteous and positive.
TIP...
Once you have your listing optimized, reviews are probably the single biggest ranking factor. Having a visible address helps as well. But the #1 thing to do is get reviews, reviews, reviews.
Google Business Profile
Management Service
Gain the competitive edge you need to stand out, increase listing engagement, and take control of your branded search results. Let our GBP experts turn your Google listing into a high performing, high converting tool to win business.
Benefits of GBP Management:
Amplify your presence on Google
Enhance listing engagement
Increase phone calls, bookings, and website visit
Boost your competitive advantage
Positively impact your local rankings
Show up, stand out, and attract more customers on Google
Google’s Business Profile features are constantly evolving, it can be hard to keep up! We make sure you’re leveraging the latest methods to:
Appear in more customer searches
Rank higher than competitors
Get more actions taken on your profile
Attract More Customers
Your GMB listing is the first thing a potential customer sees when they search on Google. Don’t get lost in the pack. Command attention, get noticed, and compel people to choose your business from search results with our expert help.
Get Your Listing Noticed
Selecting the perfect primary category is a key element in your ability to rank. We’ll optimize your Business Profile with the best categories, attributes, custom description, precise map pin location, and more. From the major details to the finer points, our team has you covered.
Leverage Features For Better Positioning
Strategically manage all GMB features to build a strong profile that gives you a competitive edge, and makes your business more prominent in search results. Consistently using all available features increases business owner and user engagement, which positively affects rankings.
Connect With Your Customers
Show customers that you’re listening, that you care, and create positive relationships by having our team respond to reviews and questions for you. We’ll help you stay on top of your reputation and work with you to turn negative reviews into a positive for your brand.
Google Business Profile by the Numbers
Source: Google
%
50% more likely to lead to a sale
2.7x more likely to be considered reputable
%
70% more likely to attract a location visit than incomplete Business Profiles
Captivate Your Audience Through Posts
Keep your audience engaged and connected with fresh content added weekly to your Business Profile through Google Posts. A dedicated Account Manager works one-on-one with you to learn all about your business, current specials, products/services, and events to create unique and engaging weekly Posts that will make your business stand out on Google.
Increase Engagement
“With 82% of people turning to search engines to find local information” your GBP listing is the perfect place to showcase what sets your business apart. Google Posts allow you to engage with searchers directly in search results, the Local Finder, and Maps. We’ll create compelling content, share videos/images, events, and offers, with direct calls-to-action to capture your audience’s attention, and help grow website traffic and conversions.
Actively Manage Your Reputation & Customer Relationships
Reviews and Google Q&A have a direct impact on your reputation, local rankings, and overall sales. Searchers are drawn to companies that have the highest ratings, the most reviews, and business owners that respond.
Exceed Expectations
Get a custom review strategy that aligns with your business, helps establish a connection, builds brand loyalty, and boosts your rankings as reviews grow over time. Your Account Manager will respond to all of your new Google reviews, will engage in conversations with customers, and influence searchers to convert into clients.
Anticipate and Address Customer Inquiries
Google Questions & Answers is a powerful feature with prominent placement in your Business Profile. We’ll make sure your customers’ frequently asked questions are answered in advance, track and respond to all incoming questions and answers, and engage directly with users; you can rest easy knowing that we’re on top of this for you.
