Google Business Profile (or GBP) is a business listing within Google that is particularly beneficial to “local” businesses, or businesses that rely on their location for the product or service they offer (e.g. a physical store or a business that caters to one specific city/region/etc). As such, most businesses benefit from GBP.

What mainly sets GBP apart from other directories is the amount of detail that can go into the listing; and as Google continues to give GBP listings more importance and expand their capabilities, the detail that can go into a listing is only getting more complex. While GBP listings used to be “optional” for businesses, they are now just as important as a website. Given the importance and detail, it is imperative that businesses get their profiles set up and optimized correctly. Top services in Google Business Profile today.

Aside from more traffic to your website, better search engine rankings, and more leads, there are many benefits for investing in your Google Business Profile: