Reputation Management/Marketing

Reputation Management/Marketing

Key Statistics


  • 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day
  • 85% of consumers trust online reviews as much as personal recommendations
    Positive reviews make 73% of consumers trust a local business more
  • 49% of consumers need at least a four-star rating before they choose to use a business
  • Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses
  • 68% of consumers left a local business review when asked – with 74% having been asked for their feedback
  • 79% of consumers have read a fake review in the last year, but a worrying 84% can’t always spot them (You need first to bury them under good reviews)
  • Yelp & Facebook are local consumers’ most trusted review sites, followed by Google & (Yelp is for many business more of a problem than help as they hide good reviews and show mostly bad reviews unless you pay them. So certain industries are advised to avoid Yelp)
  • 32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016)
  • Consumers read an average of 7 reviews before trusting a business – up from 6 last year

    Statistics by:

Our Reputation Marketing Program

Your Reputation is everything.

Marketing your reputation is the
best way to grow your business.

Our Reputation Management program
is comprehensive.


  • Directory Listing Setup / Update
  • Pro Active Review Management Console
  • Review Reminder Emails Sent
  • 24/7 Reputation Monitoring
  • Instant Review Alerts
  • Monthly Reputation Reports
  • Employee Training Center
  • Respond to Reviews (Good & Bad)
  • One Monthly Reputation Video*

From 2017 to  present 97% of local consumers had looked online for local businesses while 9 in 10 trusted online reviews as much as personal recommendations.