Facebook ®AD MANAGEMENT
Turn Social Media users into customers with highly customized social media advertising campaigns. Using advanced targeting technology, our social media management team helps you reach new audiences and re-engage customers who’ve already visited your site.
Own Your Facebook Account
We will create and manage your account. Or we help you create your own Facebook page if you don’t have one, walk you through the process or create a video of how we did it on your behalf so you know what’s involved.
Monthly reports (see below). Always know how your campaigns are performing through scheduled calls with your Paid Social Account Manager, and reports emailed to you.
Business Page Configuration
Configure your business page feed for any Paid Social client, we offer product feed setup and creatives to represent your business.
We’ll measure the performance of your social media ad campaigns by tracking all clicks, views, and conversions they lead to.
To track activity across your ads and website, we’ll get you set up with Google Analytics, the Facebook Pixel, and Facebook’s Business Manager.
Advanced Audience Targeting
Facebook’s superior targeting capabilities enable our Facebook Ads Management team to zero in on the people most likely to buy from your business. Ads are strategically placed using audience selection tools, targeting specific demographics, locations, interests, and more.
Remarketing ads are used to seal the deal with potential buyers who’ve visited your website previously. Using the Facebook Pixel, we will set up hyper-targeted remarketing ads to users who have performed specific actions on your website.
Custom Ad Creation
Our social media advertising team of analysts, copywriters, and graphic designers work collaboratively to create custom ads for every step of your buyer’s journey.
We’ll always report on the success of your ads and offer recommendations based on their performance.
Select packages include ads to drive new traffic, ads to re-engage potential customers, as well as premium GIFs and animated videos that bring your brand to life.
Branding and SEO Ranking Factor
There is another good reasons to consider social media outreach operations an integral part of brand building. And while social media does nothing to boost rankings directly, it has a great long term effect on factors that do matter for SEO.
Brand recognition and loyalty is established with superb products and services or providing a unique selling proposition with as a two-way communication and feedback channel. Brand websites that aspire to become leaders in their vertical with a social media strategy have a tangible advantage when competing with other websites for user attention in Google SERPs.
In short, social media helps to boost brand recognition and CTR, which matters for SEO. After all, Google, while not admitting in so many words publicly, still shows a preference for websites that are popular with users.